About Route Bleue
Our Story
An essence of a journey preserved for eternity.
Along the winding roads of the French Riviera, an idea was sparked by the sight of the azure waters and the scent of Mediterranean flowers. It was a moment so evocative, so transporting, that it had to be
composed into a fragrance and preserved for eternity.
Envisioned as a sensory travelogue, Route Bleue captures the essence of the quintessential coastal journey. Its roots lie in the Côte d’Azur, but Route Bleue goes beyond, encompassing coasts and horizons
across the four corners of the world.
Route Bleue began its journey in Grasse, the perfume capital of the world. Master
parfumeurs wandered through flower fields, immersed in its fragrant delights, and studied the heritage at the Musée International de la Parfumerie. This shaped Route Bleue into more than a scent—it became a story.
Our Values
At Route Bleue, we believe in authenticity, creating honest scents inspired by real places and memories. Guided by exploration, we seek stories across cultures and horizons, turning them into fragrances that transport you. We find beauty in fleeting moments — a sunset, a bloom, a breeze — and preserve them in timeless form. Every perfume is crafted with care and artistry, a tribute to heritage and a bridge to the future. Above all, our scents are about connection, bringing together people, stories, and emotions across generations.
Values & Mission
A sense of beauty across moments and memories
It’s the art of slow beauty that drives us, revealing itself in sunsets over azure waters and the flowers covering the hills. Our
mission is to compose more than just fragrances — but roads to shores unseen
and untraveled, transporting you across countries and continents.
Route Bleue is defined by authenticity and
exploration. Our inspiration spans places and experiences that are real, evoking nostalgia and wonder. Exploration drives us to discover stories of diverse communities, handed down over generations.
Brand Personality
A song of the sea and the sky
Adventurous yet refined; an explorer seeking meaning and memory.
Our voice is poetic and intimate, captured in journals and letters.
A sense of timelessness, a tribute to both the old world and the future ahead.